There are many strategies that you can use to promote a product, service or an activity. However, many organizations prefer outdoor advertisement as they are able to reach a large audience than using any other means. The entertainment is benefiting a lot from outdoor advertisement mainly through use of billboards. In Sydney a lot is taking place when it comes to sports and advertisement. The National Rugby League [NRL] is set to unveil several billboards on the Sidney western suburbs. The NRL has unveiled a $500,000 for outdoor advertising that will make it clear on the code that rules the region.
The billboard will be featuring star players from four widely recognized clubs in Sydney west on the M4. This will be possible due to the availability of money made from saving made from the Our House television commercials that have been staring Bon Jovi.
With these blockbuster campaigns many games will get airplays and the number of viewers will also increase. For instance, viewers found it interesting to watch AFL match between Greater Western Sydney and Collingwood on Foxtel, while another group of about 259,000 pay-TV audience from Melbourne and many found it interesting to watch the game than traditional NRL matches.
But this blockbuster campaign will help attract more viewers and audience to the NRL, as NRL is scheduled to unveil 16 blockbusters between Sydney clubs before and after State of Origin to counter the threat of AFL. About 34 matches will be screened mainly because they either feature two Sydney clubs or a bigger match from neighboring towns.
The NRL matches will also benefit largely from these strategies. For instance, the opening clash between Penrith and Canterbury will be one of the targets of the adverting campaign. However, it is the huge billboard on the motorway to western Sydney that will truly show that this is a rugby league town. The familiar faces on the billboard are Nathan Hindmarsh, Ben Barba, Luke Lewis and Benji Marshal representing the top four clubs in the region and billboards are on the way to promote NRL and related activities.